We had Amit Arora with us for episode 11 of Built in a Day to discuss his idea of bringing a hotel management course to the market.

Amit is an expert in moving up the ladder in the hotel industry. So he believes he can help others make the jump to general manager as well.

But before he spends $500 on advertising the course and weeks completing the content, he wanted to dip his toe into the waters. So Joe and Jevin, being expert toe-dippers, devise an experiment to get him a little further down the road with his project.

Have a listen to see how it turned out and hopefully it will help you with your own testing.

How can an entrepreneur grow a community organically?

Better yet, do so without wasting a ton of time and effort moving in the wrong direction?

This week on Built in a Day we’re gonna find out with Julie DenOuden of Strong Girl Collective.

Listen to find out how Julie and her three partners experimented with building a community from the ground up.